Jeff Forbes, President of Knightsbridge Robertson Surrette, is pleased to have assisted Atlantic Lottery with the appointment of Martha Stevens as its new Vice President, Sales & Marketing.
“Martha’s executive leadership, change management and a proven track record for delivering results will be a welcome addition to our team,” says Jim Porter, Chief Operating Officer of Atlantic Lottery.
A senior marketing and communications professional, Ms. Stevens was most recently interim CEO with Tourism Nova Scotia, while also fulfilling the role Director of Marketing. Previously, over the course of 18 years, she held leadership roles in marketing with NBTel, Prexar LLC (a Bell Aliant startup Internet service provider operating in Maine and New Hampshire) and Bell Aliant.
“I am thrilled with the opportunity to help Atlantic Lottery evolve its customer value proposition and win back some of its lost player base during a period of tremendous competitiveness in the gaming sector. I look forward to working closely with the talented AL employees, partners and shareholders through this period of transformation,” said Ms. Stevens.
Ms. Stevens holds a Bachelor of Arts degree from McGill University, is certified bilingual, and is an active community volunteer with organizations such as Destination Halifax, TASA Minor Hockey Association, Halifax County United Soccer, and various cancer fund-raising organizations.
About Atlantic Lottery: Established in 1976, Atlantic Lottery (AL) manages the gaming business on behalf of the governments of Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island. AL’s vision is to make Atlantic Canada a better place by contributing to economic development and social well-being. One hundred percent of profits are returned to our communities, the four Atlantic Canadian provincial governments for the funding of health care, education and other essential programs and services in the region.