Job Location: 
Nova Scotia


Vice President, Customer Strategy


For over 80 years, the Nova Scotia Liquor Corporation (NSLC) has been managing the safe and responsible sale of beverage alcohol in Nova Scotia, returning 100% of its profits to government to help fund key public services. As a true partner in our communities, the NSLC conducts its business with integrity and respect for the environment while supporting the sale of locally produced and bottled products, which was over $200 million in the 2016-2017 fiscal year. NSLC is Nova Scotia’s largest retailer and their network includes 103 retail stores, 60 agency stores and four private wine and specialty stores. They also serve as a wholesaler to more than 2000 bars and restaurants across the province.


Reporting to the Senior Vice President and Chief Operating Officer, the Vice President, Customer Strategy is responsible for leading innovative marketing strategies that focus on enhancing the overall customer experience, as well as drive revenue growth. With the goal to achieve exceptional customer satisfaction through engaged and personalized experiences, the Vice President will identify, execute and champion ongoing Customer Experience initiatives that properly position the brand, the products, and the people of NSLC. As a champion for the NSLC brand, the Vice President will have a deep understanding of the customer base and market trends to help drive strategy and to identify further opportunities for growth, while promoting NSLC’s corporate social responsibility mandate. Working collaboratively with the broader team, the Vice President will leverage analytics and insights across marketing, merchandising, and network planning activities in support of high-quality customer experience.


As the ideal candidate, you are a seasoned leader with a proven ability to effectively leverage consumer insights and industry trends to create strategic initiatives that drive customer experience excellence. You posses a degree in commerce or a related discipline, combined with a reputation of success as a leader in complex, consumer driven or multi-stakeholder environments. You have a track record of successfully implementing creative initiatives and marketing strategies that support growth and are continuously improving quality of customer experience. A dynamic leader with superior people skills, you have a proven ability to lead, manage, and nurture a diverse, motivated, high performance team. Possessing strong interpersonal and communication skills, you set clear priorities in support of organizational goals and use appropriate key performance indicators to measure results.


If you’re interested in this opportunity, contact Kevin Stoddart or Hannah Janega-McDonald at 902.421.2335, or please apply online by clicking “Apply Now” on the button below.


Knightsbridge Robertson Surrette is Atlantic Canada’s leading human capital consulting firm with over 40 years of experience in recruitment, career transition and human resource consulting.

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